Monday trading read
Home
Start with the store changes most likely to affect this week's revenue.
Signals on the board
- Starter Serum repeat-buyer orders fell 18% week over week
- Night Reset Mask kept its click volume, but conversion slipped before Friday's send
Move first
- Pull the Starter Serum repeat-buyer list before the drop spreads into adjacent hero SKUs
- Check why Night Reset Mask clicks are no longer turning into orders before Friday's push
Home is where the team gets the first commercial read on what changed and what deserves review today.